Cricket,Bollywood ….and Chinese Handsets Manufacturers

China’s smartphone makers are drafting in cricket teams and Bollywood stars to capture indian market. Xiaomi Technology – the fast-growing No. 3 global smartphone maker valued at $45 billion after a December funding round — hosted its first global launch outside of China in New Delhi on Thursday, unveiling its feature-heavy Mi 4i model that supports six Indian languages at 12,999 rupees ($205). “It speaks volumes to our focus on India, our intentions, and (is about) really putting our investment where we believe the future of the company is,” Hugo Barra, Xiaomi’s vice president of international operations, said. download (1) And other,. Manufacturers including Gionee, Huawei Technologies and Lenovo are trying out new retail strategies, marketing plans and research for devices in India, as they look to push into new markets. Huawei and Gionee, for instance, are sponsoring franchises in the Indian Premier League, a wildly popular cricket tournament, while Lenovo and Oppo have adverts featuring movie heartthrobs Ranbir Kapoor and Hrithik Roshan as they try to build brand appeal among ordinary Indians. ufacturers including Gionee, Huawei Technologies and Lenovo are trying out new retail strategies, marketing plans and research for devices in India, as they look to push into new markets.

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